PR Mentorship focuses on four foundations of strategic public relations. A new experience is introduced every three months. Designing effective press releases and pitches is first. If you are writing press releases for the first time and seek guidance, or if your press releases fail to engage earned media, this subscription is ideal for you! Also, learn the elements of a successful pitch and build one. If you want to optimize engagement of media and your target audiences, then PR Outreach & Distribution offers first steps and fosters creative problem-solving to identify resources and make meaningful connections. Learn to use an affordable tool to distribute mass press releases. Cultivating relationships with editors and reporters is the focus of Media Relations Strategy. In Storytelling 101, discover why a story is a compelling Call to Action. Stories engage, teach, transform, and inspire action! As a consumer of stories, use your insights to pitch story angles for your client.

Building organizational capacity is the drive of every nonprofit development professional. PR in the form of nonprofit storytelling is an integral part of every development plan. It is the story that attracts donors, board members, community volunteers, and in-kind supporters. It is the story that influences stakeholder engagement through annual reports, 1-1 donor solicitations, annual dinner marketing, etc. To effectively communicate the value of your mission services; to create and refine an organizational narrative, Your Story, that everyone in the organization can share; and to endorse mission services through the perspectives of the stakeholders are the PR foundations of this subscription. Each quarterly subscription will focus on each one of the three PR foundations outlined here.