For 23 years as a nonprofit executive, I have catalyzed a personal passion to leverage connections and cultivate resources, using innovative strategies, to raise the visibility of an organization.  The nuanced public relations strategies, tactics, and tools that I have employed to build nonprofit capacity can be applied to business to achieve parallel successes.  Before assuming leadership roles in the nonprofit sector, I gained professional experience as a writer, editor, researcher, and adjunct instructor.  In April 2021, I launched The Right Angle Strategic Storytelling, LLC, to provide strategic PR services to small and mid-sized service businesses and nonprofit organizations.

The mission of The Right Angle Strategic Storytelling is to make your business or nonprofit organization visible through strategic storytelling that elevates brand identity and reveals the human identity behind the brand to attract and engage business clientele or nonprofit supporters.

A typical PR client is a small or medium service-based business or nonprofit that needs to communicate its unique value proposition, advance its outreach and engagement efforts, build media relationships, discover storytelling angles, or position its owner to become the Face of the Business. Practicing PR strategies over time will build a digital footprint of earned media and drive connections, visibility, loyalty, and sales.

For 23 years as a nonprofit executive, I have catalyzed a personal passion to leverage connections and cultivate resources, using innovative strategies, to raise the visibility of an organization.  The nuanced public relations strategies, tactics, and tools that I have employed to build nonprofit capacity can be applied to business to achieve parallel successes.  Before assuming leadership roles in the nonprofit sector, I gained professional experience as a writer, editor, researcher, and adjunct instructor.  In April 2021, I launched The Right Angle Strategic Storytelling, LLC, to provide strategic PR services to small and mid-sized service businesses and nonprofit organizations.
The mission of The Right Angle Strategic Storytelling is to make your business or nonprofit organization visible through strategic storytelling that elevates brand identity and reveals the human identity behind the brand to attract and engage business clientele or nonprofit supporters.
A typical PR client is a small or medium service-based business or nonprofit that needs to communicate its unique value proposition, advance its outreach and engagement efforts, build media relationships, discover storytelling angles, or position its owner to become the Face of the Business. Practicing PR strategies over time will build a digital footprint of earned media and drive connections, visibility, loyalty, and sales.

The Right Angle Strategic Storytelling, LLC

PR Mentorship focuses on four foundations of strategic public relations. A new experience is introduced every three months. Designing effective press releases and pitches is first. If you are writing press releases for the first time and seek guidance, or if your press releases fail to engage earned media, this subscription is ideal for you! Also, learn the elements of a successful pitch and build one. If you want to optimize engagement of media and your target audiences, then PR Outreach & Distribution offers first steps and fosters creative problem-solving to identify resources and make meaningful connections. Learn to use an affordable tool to distribute mass press releases. Cultivating relationships with editors and reporters is the focus of Media Relations Strategy. In Storytelling 101, discover why a story is a compelling Call to Action. Stories engage, teach, transform, and inspire action! As a consumer of stories, use your insights to pitch story angles for your client.

PR Mentorship Program

Each quarter, we will meet 3 times to strategize around a particular topic. The topic sequence is as follows: Press Releases & Pitches, Media Relations Strategy, PR Outreach & Distribution, Storytelling 101.

1:1 Strategy Sessions

Downloadable Strategy Videos

Building organizational capacity is the drive of every nonprofit development professional. PR in the form of nonprofit storytelling is an integral part of every development plan.  It is the story that attracts donors, board members, community volunteers, and in-kind supporters.  It is the story that influences stakeholder engagement through annual reports, 1-1 donor solicitations, annual dinner marketing, etc.

To effectively communicate the value of your mission services; to create and refine an organizational narrative, Your Story, that everyone in the organization can share; and to endorse mission services through the perspectives of the stakeholders are the PR foundations of this subscription.  

Each quarterly subscription will focus on each one of the three PR foundations outlined here.

A Development Mindset is the Ultimate PR Strategy

Zoom Q&A session where we discuss the month's topic and answer your questions.

Subscribe to PR Mentorship Program

1:1 Strategy Sessions

Downloadable Strategy Videos